Show Your Expertise
If you don’t have one, you really should get one. Blog that is. It doesn’t have to have a fancy name and all that, you can just start using one of the free blog services. A search will match you up with the one that is just right you. But why have a blog? The answer is so that you can begin to show the USA your expertise.
In other words the hope is that you will begin to unveil what you know to establish yourself as an authority. A blog is a great way to do this because it conveys the message that you know what you are doing. And clearly, the assumption of this suggestion is that you do. But even if you are not an authority in your industry, you can either bring someone in who is, or you can blog in a way that lets others know that you are not an expert on your topic but you are working with someone who is. Remember, the idea is to add value.
Make a Video
Another way to add value is through video. As of this writing we have a video available on our homepage. Depending on when you read this, we may or may not have a video there for you to watch. Although the video is promotional in nature, we did work hard to show the benefits and value that customers can expect to get when they work with us.