Digital is a Gift

As much as we might complain about it sometimes, digital is a gift. It makes positivity possible, and like any force, how you use it is what matters most. If you are older it may all seem mystifying, but the good news is that it is really not all that different than technology as it once was many years ago.

People are still people and their needs haven’t really changed a lot from the “Good Old Days!” Sure, there are some ways digital can be negative, seeking you out, trying to pull you into a danger zone. But this kind of thing happened way before digital: you feeling out-of-sorts and in a new strange life.

If digital is an issue for you, like many things, beating it means integrating it and therefore not being afraid of it, because it is has become a part of you. But even if it lurks in your inner mind, you now have the power to overcome it. Because remember, digital is a gift. It makes positivity possible.

Education Success

Is Social Media Worth It for Your Business?

Who Are You Trying to Reach?

Depending on who you are trying to reach, staples of social media included Facebook, Twitter and Instagram.

Give the Right Impression

If you know why you are using social media and believe it still gives you a result, there is not harm in using organic (non-paid) social media in the conventional sense. But you need to have a plan and consistency of use, so your customers see you as stable and on top of things.

Less Reach is a Problem with Organic

A less than specific social media presence is likely to not be worth doing. you see, as mentioned social media platform creators are in business too. The business of selling you ads since you don’t get as long of a reach.

Reach Your Demographic

See it from their perspective. As discussed, when they give you less reach you will become more likely to buy ads from them. Additionally, because people give a lot of their information when signing up for a service, this is more sales data that can be used working with customers who are trying to reach a specific demographic.

Are You Willing to Pay for Ads

In short what have we learned about making use of social media to make more money? It is to have a strategy as to why you are using it coupled with considering purchasing some ads. So, the secret being revealed here is have a strategy for using your traditional social media and being willing to pay for ads.

Don’t Get Hurt

How will you make money from this? You will have your organic structure of why you are using traditional social media. But again, be consistent. Because quite frankly if you are not operating with a disciplined strategy, updating at least weekly, your social media will hurt you more than it will help you.

Best of Both

That said, the combination of organic social and paid social is the best of both worlds. Your traditional social can be a way to link to updates of your website, interacting with customers.

Let ‘Em Know You Know Your Stuff!

Your paid social needs to at the very least get you new email from prospects that over time you can convert them to being customers because you will be in touch with them by email weekly, or at the very least, monthly. Though, some folks that you get from your paid social, will be willing to buy your product or service right now. If possible, what you initially want them to buy from you is an eBook you write that is available on Amazon Kindle. Why a book? Because it helps position yourself as an expert. It makes future clients more likely to buy from you because you clearly “know your stuff.” More on how to write and eBook and publish it is coming in future lessons.

Get Money!

So, there you have it, the partnership of organic and paid social media that can make you money instantaneously or get you prospects on your email list. MONEY now as well as later!


Listen to Oprah

How has your 2020 been thus far? In this post we talk about the meaning of success Oprah style.

“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.” -Oprah Winfrey

Ideas for Growth

Oprah is extremely successful it appears on all levels. She is very wealthy, seems to have ended her battle with food and it looks like she has a good personal life. In so many ways she has succeed and from this we can get ideas about our own growth.

Are You Unaware About Your Success?

When talking about marketing we tend to look at the result but not how the result makes you feel. Are you proud of what you have done? Or do you just write it off as not being enough?

What Happens When You Make Something Happen?

We are not saying that you should not remain hungry. You need to have a taste for being a strong pursuer. But you can do this without having to be unsatisfied when you make something happen.

A Shot at Happiness

As you have probably heard many times, it is important to live in the present. If you do that you will get the best of all possible worlds. When you are “conscious” and acquiring material success along the way, you have a much better shot at happiness.