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Education

Digital Downloads

With Digital Downloading you have the option to instantly provide your customers with what they have purchased via making it possible for them to download their product then and there.

Products include eBooks, audio files (music, podcasts etc.) as well as video files (“How Tos, Films etc.).

There are benefits for both you and your clients. They get their product instantaneously while you with no effort, possible even while you sleep, can deliver the digital goods to them.

Another benefit is that you never have to restock digital downloads because like any file, it is copied again and again as each customer makes a purchase.

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Education

Too Soon to Jump In

Students Graduating from High School are Unprepared

It is unfair that the student who wants to start their own business or home business must jump into the swimming pool of reality unprepared. It’s too soon to jump in if you haven’t been exposed to the right education programs that give you a head start without having to learn everything from scratch.

Apple for Teacher

There was a post today at The Big Apple Awards” website about the need for entrepreneurship and home business training in the current educational context, with urgency coming from the fact that this area needs to be taught now!

Needed Now

It is no longer practical for fleeting mentions. Home Business and Marketing are key components needed now in an outdated education system.

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Education

More on Promoting Your eBook

Get in their face with your eBook sales.

They Can Not Wait to Buy It

Promoting your eBook can be a lot of fun and if you do it correctly then you can be financially rewarded as well. It is assumed when you wrote your publication you took into mind the reaching of a demographic that needed your information. The more urgent the better because then your solution will be sought over and when a member of the public comes across your eBook for sale, that can’t wait to buy it.

Solution or Pain Stopper?

Reverse engineering is not a bad idea. Find a market that either needs a solution to a problem or to stop the pain, and author your work directed toward the audience you selected.

Best Selling Preposition

Your sales and marketing methodology is based on your confidence in your marketing. If you have it in-focus then self hosting the eCommerce is a good idea. If your promotional plans are not quite tight, consider selling it on a genre related site.

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Education

How the eBook will be marketed.

Distribution and Sales of the eBook

We are overseeing all the aspects of the creation of an eBook including, content creation, eBook cover as well as the distribution and sales of the eBook.

The Importance of a Purchase Being Made

Sales and distribution are interesting steps in the creative development of something creative. That creative product once created needs to have a brand awareness and forms of media built about that will be strong enough to make someone want to buy. Ultimately it is about having the customer make the purchase.

We Will Keep You Updated

In order to achieve this we are well aware that it can sometimes take over 10 times of exposure of a product, for an actual sale to happen. Once the book has been completed and we begin testing with some new media promotion tools. We will keep you posted on what is working and is not working.

Categories
Education

Why Start a Home Business?

Realization that We Had Been a Home Business

As someone who successfully ran a business in the heart of Manhattan, NY for 12 years, I didn’t realize it at the time but I was running a home business. Yes, we did have an office that we were based out of, but for all intents we were a home business because there was one person, the business owner, and others were freelancers, We had no actual employees.

Join the Club

Since the time of doing our business things have gotten even more exciting, because home businesses are now starting to help other home businesses who fulfil services they need of each other. It’s kind of like a home business club.

We’d Love to Hear From You

Would you like to be a member of the club? Let us know. Also, to answer the question of “Why start a home businesses?” The answer is simple: freedom. You become your own boss. This comes with downsides too, which means you are responsible for your business. But we believe the benefits outweigh the negatives. Do you have a home business? If so, we’d love to hear from you!

Categories
Education

Working on eBooks

As some of you know, we are currently working on a number of eBooks. They are taking a long time which is fine because we are by no means ready for the sales platform we will be using. We are thinking of a couple different options and if you’re someone out there who has had a good experience with a platform, please let us know.

Although moving at a snail’s pace it is turning out to be a lot of fun putting on the page what we mostly used to teach live.

One blessing in disguise is that out of the Pandemic and all the other negative stuff that has been happening, digital education is succeeding big time.

Categories
Education

Employee Marketing

You want employees to have an emotional connection to the employee campaigns which can be accomplished by understanding the psychology of the employees and what motivates them in involvement more than just financially. Do this correctly and you will quickly have a group of motivated employees taking your campaigns for the company to a whole new level of marketing power.

An important aspect of using employee marketing is looking at the experience between employees and customers. Look at how some employees have been better at customer retention and profits. Have these employee stars talk about how they accomplished what they have accomplished. This works on two levels. The first being the employee who is sharing to feel good and proud about achieving what she/he has as well as the enjoyable process for them of pride when sharing with other employees their strategies.

You must be on high alert of all your sources of new material for the internal employee marketing campaign as well as being able to tweak the customer campaigns so that they take into consideration what employees have said about working with customers and the motivators that they have observed.

Another strategy that you can do with employees is by having them potentially participate in the company blogging process as in them creating their own posts as an outreach to clients who read the site. This can be an informational piece with concepts shared that are of interest to customers.

An extremely ambitious approach that I did for the business owners and the clients was looking at each employee being capable of creating their own specific campaign shared with clients. We did it by assigning a different blog to each employee. As a manager of many websites I was able to cut a deal with the sites for them being open to their site being focused on by an employee. This is a win-win because employees benefit by having the blog forum to talk about themselves and the services they offer. It also helps increase each individual blog’s search engine visibility, especially if the articles are written carefully, keeping an eye on involving the most helpful keywords for both communication with the client and communicating with search engines.

It did indeed prove to be challenging to keep the employees via the managers motivated to create blog content as well as get their respective customers to know about the website they are guest blogging on plus make the customers aware of current campaigns and offers.

Categories
Education

Quick Look at Technical Portion of Writing an eBook

Response From Readers

This is going to be a very short post in response to what few readers have been curious about: the technical portion of writing an eBook. We will likely in the future write in more detail about the nuts and bolts of eBook creation but below are a few places to start.

It is Simple

There are two basic formats you can provide to your client/customer with, in terms of eBooks. Kindle and PDF. There are actually more mediums of eBooks, possible, but those are the ones we are going to focus on.
We could go on in a long description about creating eBooks, but it is really a pretty simple process.

Different Formats You Can Use

If you want your eBook to be sold on Amazon you are going to need as a submission format, Microsoft Word. There are several ways of ending up with this file format of course, including using the free Google Docs and then converting the file to Word when you download it. You can submit your eBook to Amazon in this format and they will accept it. Nothing could be easier!

Selling on Amazon

No need converting it to Kindle format yourself because Amazon will do it for you. Be sure to check out the conversion when it is done, because if the formatting is really bad, doing it yourself is an option. Regardless of how you get there, Kindle is the format needed to sell your eBook on Amazon.

Categories
Creativity Education

How to Write an eBook

Emailing your prospects an eBook, can provide incentives to work with you.

Your System’s eBook

One question that we get a lot is about not being sure how to write an eBook that is used in conjunction with their email marketing system that is used to get the prospect’s email to then give them an eBook.

Writing eBook Content

But how do you write an eBook if you have never written one before? They are two answers to the question, of which you can choose your favorite. First is taking a look at you and your knowledge for writing such a book.

Pour Out Knowledge

Are you an expert in your field? If yes, writing the eBook is as easy as pouring out some of your knowledge onto the page. With your first draft do not worry about the spelling and grammar, because you can always go back and edit what you have written. Don’t give too much information about how your industry works, but enough to satisfy the person who will eventually get the eBook. They need to feel that when signing up for your newsletter and getting your eBook that they are receiving something of value.

Seek Out Experts

The second way to get information for your eBook is to do phone interviews (converted to writing) of experts in your field. If you go this route you could even do a digital download of the audio rather than doing an eBook. A final note on the eBook is that it is a good idea to offer your subscriber a format they can read the publication in, such as PDFs.

Categories
Education Success

Is Social Media Worth It for Your Business?

Who Are You Trying to Reach?

Depending on who you are trying to reach, staples of social media included Facebook, Twitter and Instagram.

Give the Right Impression

If you know why you are using social media and believe it still gives you a result, there is not harm in using organic (non-paid) social media in the conventional sense. But you need to have a plan and consistency of use, so your customers see you as stable and on top of things.

Less Reach is a Problem with Organic

A less than specific social media presence is likely to not be worth doing. you see, as mentioned social media platform creators are in business too. The business of selling you ads since you don’t get as long of a reach.

Reach Your Demographic

See it from their perspective. As discussed, when they give you less reach you will become more likely to buy ads from them. Additionally, because people give a lot of their information when signing up for a service, this is more sales data that can be used working with customers who are trying to reach a specific demographic.

Are You Willing to Pay for Ads

In short what have we learned about making use of social media to make more money? It is to have a strategy as to why you are using it coupled with considering purchasing some ads. So, the secret being revealed here is have a strategy for using your traditional social media and being willing to pay for ads.

Don’t Get Hurt

How will you make money from this? You will have your organic structure of why you are using traditional social media. But again, be consistent. Because quite frankly if you are not operating with a disciplined strategy, updating at least weekly, your social media will hurt you more than it will help you.

Best of Both

That said, the combination of organic social and paid social is the best of both worlds. Your traditional social can be a way to link to updates of your website, interacting with customers.

Let ‘Em Know You Know Your Stuff!

Your paid social needs to at the very least get you new email from prospects that over time you can convert them to being customers because you will be in touch with them by email weekly, or at the very least, monthly. Though, some folks that you get from your paid social, will be willing to buy your product or service right now. If possible, what you initially want them to buy from you is an eBook you write that is available on Amazon Kindle. Why a book? Because it helps position yourself as an expert. It makes future clients more likely to buy from you because you clearly “know your stuff.” More on how to write and eBook and publish it is coming in future lessons.

Get Money!

So, there you have it, the partnership of organic and paid social media that can make you money instantaneously or get you prospects on your email list. MONEY now as well as later!