Chances are you’ve been thinking about this, especially if your business was slammed by COVID-19. The thing on your mind could be how to adapt to the digital world so you can serve your customers in a new way.
Something to Think About
This could be the single most important thing you do in this Coronavirus standoff. What is your business really all about? Why do clients come to you? Why do they perceive that they need you? It could be a good thing to think about to take your mind off of the virus..
Who is This a Job For?
Is there anything you can act on right now? Who can help you with this? How can you contact them. This could be a fight for your digital life. Do you need to do this DIY or is this a job for an expert?
Yes. We’ve returned. Hopefully for longer than a minute. We’ve been exploring what Do It Yourself Digital is really all about. We think that it is a mode you can be in to become more successful in whatever is driving you.
For example, we have a project that we applied DIYDIGI to. We found a website called USA HOW TO which is a marketing and eBook website. Rather than work with them since we can’t afford it, we took a look at their site and the products/services they offer and made it into the list below:
Blog Post Writing
Email Newsletter Design
Social Media Design
Whiteboard Animation Videos
We show you this list as inspiration of what is possible to do yourself. A few of the things were not problem to do, others took some study. But in the end we created a DIYDIGI marketing campaign and have been using it with pretty good results.
Your input is important to us. How are you doing with DIYDIGI projects. We’d love to hear from you through the usual methods. Thanks.
” – You need to be sure that you are filling a NEED and are SOLVING A PROBLEM. For example, our awards show the Platinum PIAs solved the problem of recognizing those who are making a difference in their community. This also helped in building community which can stem from being appreciated.”
But Don’t Forget About the Online Marketing
One of the best ways to market your projects if you’re willing to put in a little elbow grease is becoming YouTube famous. A knew book is being worked on and will be released soon on that very topic. The book looks at becoming an influencer as being a valuable way to market one’s self and the things they need to promote. The author of the book says that the goal was to offer actionable steps that are the same steps that were taken by some of YouTube’s biggest stars. Here’s a chunk from the intro to the book.
“No Fluff, All Details
This eBook was intentionally made to be just a little over 7,000 words. Why? Because we have cut to the quick and have narrowed down the things that you need to learn in order to become a YouTuber who is famous while making money at the same time. We don’t bog you down with a lot of unnecessary fluff.”
But maybe becoming a YouTuber is not your thing, there are still options such as seen on the How to Get New Customers website, also represented by the quote below.
Details of the “How to Get New Customers” Approach
“let’s talk a bit about the traditional way to get new customers. Often this is done by networking, doing incentives and discounts for new customers, then partnering with another entity that shares your targeted demographic and so on.”
Remember to Set Up Your Marketing Plan in Advance
Remember to set up your strategy for promotion early on because no matter what your project is, if there is no one who knows about it you won’t have an audience of consumers.