As some of you know, we are currently working on a number of eBooks. They are taking a long time which is fine because we are by no means ready for the sales platform we will be using. We are thinking of a couple different options and if you’re someone out there who has had a good experience with a platform, please let us know.
Although moving at a snail’s pace it is turning out to be a lot of fun putting on the page what we mostly used to teach live.
One blessing in disguise is that out of the Pandemic and all the other negative stuff that has been happening, digital education is succeeding big time.
You want employees to have an emotional connection to the employee campaigns which can be accomplished by understanding the psychology of the employees and what motivates them in involvement more than just financially. Do this correctly and you will quickly have a group of motivated employees taking your campaigns for the company to a whole new level of marketing power.
An important aspect of using employee marketing is looking at the experience between employees and customers. Look at how some employees have been better at customer retention and profits. Have these employee stars talk about how they accomplished what they have accomplished. This works on two levels. The first being the employee who is sharing to feel good and proud about achieving what she/he has as well as the enjoyable process for them of pride when sharing with other employees their strategies.
You must be on high alert of all your sources of new material for the internal employee marketing campaign as well as being able to tweak the customer campaigns so that they take into consideration what employees have said about working with customers and the motivators that they have observed.
Another strategy that you can do with employees is by having them potentially participate in the company blogging process as in them creating their own posts as an outreach to clients who read the site. This can be an informational piece with concepts shared that are of interest to customers.
An extremely ambitious approach that I did for the business owners and the clients was looking at each employee being capable of creating their own specific campaign shared with clients. We did it by assigning a different blog to each employee. As a manager of many websites I was able to cut a deal with the sites for them being open to their site being focused on by an employee. This is a win-win because employees benefit by having the blog forum to talk about themselves and the services they offer. It also helps increase each individual blog’s search engine visibility, especially if the articles are written carefully, keeping an eye on involving the most helpful keywords for both communication with the client and communicating with search engines.
It did indeed prove to be challenging to keep the employees via the managers motivated to create blog content as well as get their respective customers to know about the website they are guest blogging on plus make the customers aware of current campaigns and offers.
This is going to be a very short post in response to what few readers have been curious about: the technical portion of writing an eBook. We will likely in the future write in more detail about the nuts and bolts of eBook creation but below are a few places to start.
It is Simple
There are two basic formats you can provide to your client/customer with, in terms of eBooks. Kindle and PDF. There are actually more mediums of eBooks, possible, but those are the ones we are going to focus on. We could go on in a long description about creating eBooks, but it is really a pretty simple process.
Different Formats You Can Use
If you want your eBook to be sold on Amazon you are going to need as a submission format, Microsoft Word. There are several ways of ending up with this file format of course, including using the free Google Docs and then converting the file to Word when you download it. You can submit your eBook to Amazon in this format and they will accept it. Nothing could be easier!
Selling on Amazon
No need converting it to Kindle format yourself because Amazon will do it for you. Be sure to check out the conversion when it is done, because if the formatting is really bad, doing it yourself is an option. Regardless of how you get there, Kindle is the format needed to sell your eBook on Amazon.
One question that we get a lot is about not being sure how to write an eBook that is used in conjunction with their email marketing system that is used to get the prospect’s email to then give them an eBook.
Writing eBook Content
But how do you write an eBook if you have never written one before? They are two answers to the question, of which you can choose your favorite. First is taking a look at you and your knowledge for writing such a book.
Pour Out Knowledge
Are you an expert in your field? If yes, writing the eBook is as easy as pouring out some of your knowledge onto the page. With your first draft do not worry about the spelling and grammar, because you can always go back and edit what you have written. Don’t give too much information about how your industry works, but enough to satisfy the person who will eventually get the eBook. They need to feel that when signing up for your newsletter and getting your eBook that they are receiving something of value.
Seek Out Experts
The second way to get information for your eBook is to do phone interviews (converted to writing) of experts in your field. If you go this route you could even do a digital download of the audio rather than doing an eBook. A final note on the eBook is that it is a good idea to offer your subscriber a format they can read the publication in, such as PDFs.
Depending on who you are trying to reach, staples of social media included Facebook, Twitter and Instagram.
Give the Right Impression
If you know why you are using social media and believe it still gives you a result, there is not harm in using organic (non-paid) social media in the conventional sense. But you need to have a plan and consistency of use, so your customers see you as stable and on top of things.
Less Reach is a Problem with Organic
A less than specific social media presence is likely to not be worth doing. you see, as mentioned social media platform creators are in business too. The business of selling you ads since you don’t get as long of a reach.
Reach Your Demographic
See it from their perspective. As discussed, when they give you less reach you will become more likely to buy ads from them. Additionally, because people give a lot of their information when signing up for a service, this is more sales data that can be used working with customers who are trying to reach a specific demographic.
Are You Willing to Pay for Ads
In short what have we learned about making use of social media to make more money? It is to have a strategy as to why you are using it coupled with considering purchasing some ads. So, the secret being revealed here is have a strategy for using your traditional social media and being willing to pay for ads.
Don’t Get Hurt
How will you make money from this? You will have your organic structure of why you are using traditional social media. But again, be consistent. Because quite frankly if you are not operating with a disciplined strategy, updating at least weekly, your social media will hurt you more than it will help you.
Best of Both
That said, the combination of organic social and paid social is the best of both worlds. Your traditional social can be a way to link to updates of your website, interacting with customers.
Let ‘Em Know You Know Your Stuff!
Your paid social needs to at the very least get you new email from prospects that over time you can convert them to being customers because you will be in touch with them by email weekly, or at the very least, monthly. Though, some folks that you get from your paid social, will be willing to buy your product or service right now. If possible, what you initially want them to buy from you is an eBook you write that is available on Amazon Kindle. Why a book? Because it helps position yourself as an expert. It makes future clients more likely to buy from you because you clearly “know your stuff.” More on how to write and eBook and publish it is coming in future lessons.
So, there you have it, the partnership of organic and paid social media that can make you money instantaneously or get you prospects on your email list. MONEY now as well as later!
“As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms.”
Mark Zuckerberg, Founder and CEO of Facebook
Introducing Dark Social
Have you ever heard the term “Dark Social?” Don’t worry, this is not some kind of scary entity, it is merely a word used to describe a certain kind of social media. This form of social media is often considered to be a direct form of social such as emails, chat and other person to person kinds of social. The big difference between social media and dark social is that dark social is a form of correspondence and interactivity that is private and not broadcast to many others in social forms such as Facebook.
And the Mark Zuckerberg comment is pretty ironic because only a short while ago he was very AGAINST private means of communication and scoffed at the idea of people engaging in dark social. But now as people have been leaving Facebook in droves, seeking out a more safe kind of interactivity, Zuckerberg seems to have woken up and smelled the anti-social media proverbial coffee.
Yes, there are specialists in your industry when it comes to marketing. Regardless of your business type or profession there are those who are focused on your niche. The new blog/website Create Profitable Marketing did a brief post today that talks about having more specificity in promotion.
Oversee Your Marketing
Think of it this way, you’re not going to hire a personal trainer as your brain surgeon so why just settle for any marketer? It doesn’t make sense when you think about it. And truth be told, you are actually the perfect person to do your own marketing. You may not know how to market or create marketing tools, but you can certainly oversee someone who does.
DIYdigi specializes in Do It Yourself Digital Marketing which gives you the tools you need that match your industry. You can do it yourself! Though, DIYdigi does have programs where they do the monthly campaigns for you.
People talk about the importance of innovation and being innovators. Sometimes along these lines:
“Do not go where the path may lead, go instead where there is no path and leave a trail.” -Ralph Waldo Emerson
The problems start if you get there too quickly. This can be an issue. Maybe you envision a better mousetrap, but be careful that you’re not trying to roll it out too soon.
Marketing is one you often have to be more careful about than others because its whole basis is on attracting people or meeting them at their needs. If you have something in marketing that is ahead of its time it can be a problem, including if it is stolen by a big company that has all the proper channels to release it.
To “Create Profitable Marketing” means that you are likely doing your marketing yourself and are stuck with the difficult job, especially if you don’t know what you’re doing, of developing strategies that work.
Not to say of course that over time you wouldn’t be able to figure out solid ways of doing promotion, it’s just that it is a bit challenging.
Two is Better Than One
In the works by DIYdigi.com is both a product for creating profitable marketing for which the plan is to release it in tandem with another product that is a way to increase your income. The thought at least at this point is to bring out both courses combined into one.
So you want to be a pop star?! When we say “pop star,” we mean all variations on the word. For some Pop Star means icons who sing. People who are really well known and revered by fans. At her height Madonna for example is one of those stories.
All About You
But pop star can also connote being an Influencer. Being an influencer means that you get a lot of followers on a Social Media site such as Instagram. The idea is to get a lot of people following the images and videos you put up, which to be a proper pop star it is required that the media feature you.
Good Deeds Under the Show Biz Spotlight?
But you might prefer being a pop star as someone who does good for the community. This person would need to be very popular in some related field and often turns her or his efforts toward good causes. When we name such a person we know there is going to be a lot of pushback but we see Sean Penn as being a pop star who is a famous actor but does good deeds for humanity.
The Cool Factor
And there are many more kinds of pop stars. Essentially you can pick an industry of your liking to start but then you need to build yourself up into being someone in POPular culture. Popular culture visibility is a must. You must be a kind of influential individual who has followers who want to be just like them. For example, Sean Penn when he helps others makes “giving back” something that is very cool. So it helps to be very cool.
But what are the 5 Easy Steps to Become a Pop Star Online?
You must want to be famous to your very core and are good at complaining about fame but just can’t seem to not attract others in your effort to not Celebify yourself. But you just can’t seem to avoid the POPularity.
Secretly be doing everything you possibly can to become a pop star but be able to make it look like your fame came out of nowhere and you just can’t seem to not be moving rapidly to stardom.
Once you become a popstar you need to make it your priority to help others, especially in today’s challenges. Kim Kardashian is a pop star who visited the White House to get a deserving person a reprieve from jail.
You must reinvent yourself as a pop star over and over and over again, adjusting to the times so you are always relevant. Madonna for example is still doing albums and getting the help of young people who are themselves pop stars in the making. But Madonna herself, even though tapping into the youth market, is perceived these days as no longer at the top of her game. And sadly “Perception is reality.”
Now for the most important method to keep your celebrity stardom highly visible. This technique is a combination of all four of the prior steps. combined into the ABC’s of how to celebify yourself.
A. Be aloof. You must still want fame above and beyond anything else. Don’t be fooled by famous people who are “too cool for school.” They secretly want to be famous but act like it isn’t important to them. You should be aloof too. This is because it makes you more awesome. Portray yourself as being very concerned about various issues. Sean Penn is of course an example of this. How is it that even though he doesn’t want fame for his positive deeds, he alerts the media to cover him helping others.
B. Remember that “Perception is reality.” You’ve got to be a talented at “spin.” If you get negative feedback, be sure to spin it such that someone else is responsible for it and you are the victim.
C. And finally “C’ one of the most important things. You need to be a master of media in whatever form it takes. You might not be able to literally do the technical aspects, but you must have insight into what the fame options that are available and contact doers of this, never be the actual one contacting, but get some member or members of you fame team.
P.S. If you aren’t quite sure how to be able to do the steps outlined, you might want to check out our homepage if you haven’t already and get your free “How to Do Online Marketing” eBook (1st of 3 eBooks) plus your free Marketing Tips Newsletter and your free one page marketing plan. This is a way to get started on your path and could lead to you becoming media savvy enough with the right contacts to actually become a…Pop Star! Best of luck and we look forward to having you be a part of the DIYdigi (Do It Yourself Digital) experience!
P.P.S. I lived in Hollywood for a while and got to know, as well as see, the behind the scenes of many famous folks. If you’ve always wondered if fame is just an act, it is. I couldn’t stand the insincere nature of all of it and fled to New York which as I write this, our dear city is getting hurt again and again. Where are the “Good Deed Doer Pop Stars” POPping up when you need them most to save Manhattan? They are nowhere to be seen because they are afraid of becoming targets. That’s an another lesson you must be aware of, which is that of knowing when to hold back if it can harm your precious rep.