I am too tired to write this blog post.
Truth be told I actually have a lot to talk about in this blog post regarding that the new eBook is coming along nicely and that it is intended to be (if the audience likes it) the first of a series that I will be writing one month at a time. Each publication will have […]
Employee Marketing
You want employees to have an emotional connection to the employee campaigns which can be accomplished by understanding the psychology of the employees and what motivates them in involvement more than just financially. Do this correctly and you will quickly have a group of motivated employees taking your campaigns for the company to a whole […]
Cause Marketing
Wikipedia defines cause marketing as being marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. So, it truly is a win-win situation where an important message is gotten out in conjunction with your business […]
Quick Look at Technical Portion of Writing an eBook
Response From Readers This is going to be a very short post in response to what few readers have been curious about: the technical portion of writing an eBook. We will likely in the future write in more detail about the nuts and bolts of eBook creation but below are a few places to start. […]
eBook in Development
Being Away Makes a Difference Our last post was on Friday and it is now Monday. We have decided (at least at the moment) of being like other people and take the weekends off. It is interesting to note that you get, at least for us, a feeling of disconnect in terms of the process. […]
How to Write an eBook
Your System’s eBook One question that we get a lot is about not being sure how to write an eBook that is used in conjunction with their email marketing system that is used to get the prospect’s email to then give them an eBook. Writing eBook Content But how do you write an eBook if […]
Is Social Media Worth It for Your Business?
Who Are You Trying to Reach? Depending on who you are trying to reach, staples of social media included Facebook, Twitter and Instagram. Give the Right Impression If you know why you are using social media and believe it still gives you a result, there is not harm in using organic (non-paid) social media in […]
Are You Aware of Dark Social?
“As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms.” Mark Zuckerberg, Founder and CEO of Facebook Introducing Dark Social Have you ever heard the term “Dark Social?” Don’t worry, this is not some kind of scary entity, it is […]
I woke up this morning with my mind on NYC.
This website is brought to you from Manhattan, New York. As of the writing of this quick post our beloved NYC is going through some challenges. But New York City has always been a place where one must put the effort in to succeed and the circumstances we now face are of a different sort […]
Do Not Get There Too Quickly
People talk about the importance of innovation and being innovators. Sometimes along these lines: “Do not go where the path may lead, go instead where there is no path and leave a trail.” -Ralph Waldo Emerson The problems start if you get there too quickly. This can be an issue. Maybe you envision a better […]